Watch Willie Geist get a 3dMD model of himself at the Under Armour factory.

During his tour of Under Armour’s factory with CEO Kevin Plank, Sunday TODAY’s Willie Geist gets a 3D body model of himself created with the 3dMD technology the company uses to make custom clothes for athletes.

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A first look inside the new facility where Under Armour creates athletic apparel of the future. Business Insider.

Date: July 8, 2016. Source: Business Insider. Summary: Under Armour’s new innovation lab, the Lighthouse, is a state-of-the art facility to create and test the next generation of athletic products. It will also create new capabilities for faster and more efficient manufacturing.

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Under Armour Opens Cutting Edge ‘Lighthouse’ in Baltimore.

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Under Armour Opens UA Lighthouse Manufacturing And Design Leadership Center In The Brand’s Hometown Of Baltimore. [3dMD is a best-in-class Lighthouse Development Partner.]

Date: June 28, 2016 Source: Under Armour, Inc. distributed via PR Newswire Headline: Under Armour Opens UA Lighthouse Manufacturing And Design Leadership Center In The Brand’s Hometown Of Baltimore. State-of-the-art Facility in the USA to Serve as the Epicenter for Product and Process Innovation. BALTIMORE, June 28, 2016 /PRNewswire/ — Today, Under Armour (NYSE: UA, […]

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Under Armour’s new innovation lab has sneaker-making robots and high-tech body scanners. Tech Insider.

Date: June 28, 2016 Source: Tech Insider. By Leanna Garfield Headline: The process of making athletic shoes and clothing has changed very little in the last half-century. Apart from industrial-sized machines that speed up production, many factories’ operations look pretty similar. Under Armour wants to reinvent the process in its giant design and manufacturing test […]

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