On Site: Battling the Elements at Nike HyperSchool. Complex News.
Date: October 10, 2014.
Source: Complex News. Complex Media Inc.
Reporting: Sean Evans
Nike introduced its 2014 base layer products this week, which the company bills as an athlete’s answer to “extreme heat and cold, wind and precipitation,” i.e. the Nike Hyperwarm kits that are ubiquitous to the West Side Highway running path. And, to illustrate all that’s involved with an athlete’s “fight against the elements,” Nike put together a strength of schedule based on weather. Not surprisingly, the NFC North is heavily represented with the Packers, Vikings, and Bears commanding the top three spots (Detroit—despite playing in a dome—is sixth).